Growth Timelines

Timelines of key milestones:
  From 2016  
  • Auromatrix and US-based G6 Hospitality's partnership launches the Motel 6, Hotel 6 and Studio 6 hotel brands in India.
  • Sparsa brand grows with more openings scheduled in 2017 and 2018.
  • Aloft operations in Coimbatore commenced.
  • Aloft operations in Chandigarh commenced.
  • Aloft operations in Ahmedabad commenced.
  • Growth of the Sparsa brand - Entered into management & marketing agreements with hotels/resorts in South India resulting in the launch of 'Astoria by Sparsa', 'Hycinth by Sparsa', 'Le Poshe by Sparsa' and 'Green Royale by Sparsa'.
  2006 -2010  
  • Urbanedge Hotels Pvt. Ltd., an SPV with Citi Property Investors, formed with an aim of developing business hotels across major cities in India.
  • A 28-villa resort owned and managed by Auromatrix Hotels commenced operations in Thiruvannamalai.
  • First phase of development of business hotels in 5 cities across India commenced.
  • A 48-room resort owned and managed by Auromatrix Hotels commenced operations in Kanyakumari.
  • Auro Maritech, an aquaculture & seafood consultancy company formed. Maritech has been providing aquaculture consultancy worldwide for more than 20 years apart from owning and operating several prawn farms across southern India.

Rigorous expansion resulting in the formation of:
  • Auro Investment Partners LLC, established to invest in the development of the hospitality sector in the United States of America.
  • Auro Mannvit, an effort by Auromatrix in partnership with Mannvit of Iceland to develop major infrastructure across India & Sri Lanka.
  • Auro Furniture & Fitouts, a subsidiary of Auromatrix, manufacturing furniture, fit outs and case goods for the hospitality industry.
  • Auro Fleet Services, a logistics and fleet management company that manages a fleet of vehicles in major Indian cities.
  • Established Stargate, a chain of food & beverage outlets, the first project being the Ampa Skywalk mall, Chennai.

  • Commenced construction of Sparsa Resort at Passikuda, Sri Lanka.
  • Entered into a management & marketing agreement with the Deccan group for a 59 cottage Deccan Park resort at Ooty.
  • Aloft operations in Chennai & Bengaluru commenced.
  2000 -2005  
  • From inception till 2005, rendered services to more than 40 hospitality projects all over India, notably GRT Grand Days (Chennai), Abhay Days (Jodhpur), KK Royal Days (Jaipur), Deccan Plaza (Chennai), etc and was retained as management operators for most of these projects.
  • Auromatrix's earlier avatar was appointed as Master Franchise for Days Inn Worldwide in India.
  • Franchisee operations for Sterling Resorts commenced. Managed operations for 11 Resorts until 2006.