At Auromatrix Hotels, we believe in giving back to the communities that have enabled us to achieve such success. While as a business we create economic opportunities, guided by our core philosophy of pro activeness, excellence and stepping ahead, we are committed to improving the quality of life of society as a whole.
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With properties across the country, Auromatrix Hotles empowers members of the community through multiple initiatives. This practice is filtered down from the top, as is evident by the 1999 Cecil B.Day International Community Service Award that was presented to Auromatrix Hotel's Chairman & CEO, Kumar Sitaraman.

The group's efforts towards the society are varied and multifaceted. Ensuring access to more than just basic needs, our programmes aim to benefit all age groups - from school going children to the elderly.

Our initiatives include education assistance for deserving students, contributions towards construction of a rural school, sponsoring events for differently-abled persons including lunch and entertainment, supporting day-to-day operations in olden temples as well as their upkeep and renovation, sponsoring health check-ups, blood donation camps, eye camps, supporting NGO's through the purchase of their products, disaster relief, contributions to old age homes and more.


Besides focusing on the welfare of economically challenged and under privileged sections of society, Auromatrix Hotels also deploys its resources to develop environment-friendly products & services.

Our chain of Resorts employ environmental initiatives that range from the simplest to the most demanding - from the use of CFL lights and recycled paper to the construction of sewage treatment plants, in-house RO drinking water plant and use of wind and solar power. In Thiruvannamalai, the upkeep of a local park is sponsored and greenery is promoted by growing plants and trees. Environmental awareness programs are conducted in neighborhoods and children in local schools are taught about energy conservation, global warming, water pollution and natural resource conservation. At the Thiruvannamalai Resort, our environment conservation efforts have delivered spectacular results:

  • 11 million litres of water saved per year
  • 86% of solid waste converted from landfills
  • 8000 mineral water bottles removed

Business values

Our fundamental values of integrity and ethical behavior provide the framework for our business operations. Espousing the right way to conduct business, we adhere to high standards in our day to day functioning.

While building value for shareholders and customers, Auromatix Hotels respects human rights and strives to conduct our business operations accordingly. We value our culture and our employees and invest in innovative technologies and solutions for sustainable economic growth.